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Overview

Interface localization

The documentation provides a description with examples of the interface in Russian.

Analytics scenarios are ready-made scenes with pre-configured layers, visualization, and widgets based on 2GIS built-in data.

Available scenarios​

Availability in demo tariff plan

If you use the demo tariff plan, you can select only the Vasileostrovsky district of Saint Petersburg as the territory for analysis.

  • Competitors and demand: allows you to find areas with high demand and low competition and identify optimal locations to open a business.
  • City infrastructure: helps to analyze population density, transport accessibility, and building types in different city districts.
  • Demographic portrait of the population: allows you to analyze the sex-age structure of the population and determine the concentration of the target audience in different parts of the city.
  • Commercial attraction centers: displays key points of business and retail activity in the city.
  • Transport accessibility: helps to analyze the transport and pedestrian accessibility of territories.
Location analytics

You can analyze the potential of locations for small and medium-sized businesses using the interactive Location analytics dashboard without registering with the 2GIS Pro service.

Data in scenes​

Created scenes include layers and widgets for selected data categories and territories specified in geofilters. In the demo plan, only the Vasileostrovsky district of Saint Petersburg is available.

Competitors and demand​

  • Opening of organizations layer: sample from the Dynamics of organizations dataset. The visualization method is Point.
  • Firms layer: sample from the Firms dataset by specified categories. The visualization method is Point.
  • Closing of organizations layer: sample from the Dynamics of organizations dataset. The visualization method is Point.
  • Demand layer: sample from the Demand dataset by specified categories. The visualization method is Hexbin.
  • Competitor rating widget: column chart with competitor ratings from the 2GIS directory.
  • Competitor reviews widget: histogram with the distribution of the number of reviews for competitors.
  • Demand per year widget: area chart with the distribution of demand over the last 12 months.

Competitors and demand scenario

City infrastructure​

  • Buildings layer: sample from the Buildings dataset. The visualization method is Buildings.
  • Living population layer: sample from the Buildings dataset. The visualization method is H3.
  • Car traffic (aggregated) layer: sample from the Car traffic (aggregated) dataset. The visualization method is H3.
  • Working population layer: sample from the Buildings dataset. The visualization method is H3.
  • Public transport stops layer: sample from the Public transport stops dataset. The visualization method is Point.
  • Parkings layer: sample from the Parkings dataset. The visualization method is Point.
  • Top 10 building purposes widget: pie chart with distribution of buildings by purpose.
  • Number of floors widget: column chart with distribution of buildings by number of floors.

City infrastructure scenario

Demographic portrait of the population​

  • Age-sex composition of the population layer: sample from the Age-sex composition of the population dataset. The visualization method is H3.
  • Population well-being layer: sample from the Population well-being dataset. The visualization method is H3.
  • Living population layer: sample from the Population dataset. The visualization method is H3.
  • Working population layer: sample from the Population dataset. The visualization method is H3.
  • Territorial division layer: sample from the Territorial division dataset. The visualization method is Polygon.
  • Population distribution by sex widget: pie chart with the distribution of the population by sex.
  • Population distribution by age widget: histogram with the distribution of the population by age groups.
  • Average income per person per month widget: KPI widget with information about the average monthly income per person.

Demographic portrait scenario

Commercial attraction centers​

  • Commercial buildings layer: sample from the Buildings dataset filtered by building purpose (Commercial building). The visualization method is Point.
  • Shopping centers layer: sample from the Buildings dataset filtered by building purpose (Shopping center). The visualization method is Point.

Centers of commercial attraction scenario

Transport accessibility​

Transport accessibility scenario

Getting started​

To create a scene for an analytics scenario:

  1. Go to the Main tab.

  2. In the Analytics scenarios block, select the scenario.

  3. In the Geofilter settings dialog, select up to 50 territories for which the data sample is created. You can use standard and custom territories and also build polygons, proximity zones, and circles on the map. For more information, see the Geofilters section. After you select the territories, click Done.

    If you have a demo tariff plan, you can select only the Vasileostrovsky district of Saint Petersburg.

  4. For the Competitors and demand scenario, select organization categories. You can select several categories and subcategories.

  5. In the left pane, click Continue.

  6. Add the scene to the dashboard in one of the following ways:

    • In the dialog box, select an existing dashboard and click Add.
    • To create a new dashboard and add the scene to it, click New dashboard, enter its name, and click Add.

    If you do not have any dashboards, a dashboard with one scene will be created automatically.

After creating the scene, you can modify the data sample, customize visualization parameters for any layer, and create additional widgets.

What's next?​