Audience activity | Urbi Pro | 2GIS Documentation
Urbi Pro
Maps
Search
Navigation
Urbi Pro
CityLens
Account
On‑Premise

Audience activity

The Audience activity data category provides information about the activity of users of the Urbi mobile application with selected filters. It helps to research the popularity of areas, evaluate locations for opening a business and urban planning, set the work schedule of organizations, etc. The data is updated every month.

Overview

Audience activity

To get started:

  1. Go to the Main or Data tab.
  2. Select the Audience activity data category.
  3. In the Geofilter settings dialog, select up to 50 territories for which the data sample is created. You can use standard and custom territories, and also build proximity zones and circles on the map. For more information, see the Geofilters section. After you select the territories, click Done.
  4. On the Filters tab, set the remaining filters if necessary.

The data is visualized on the map as centroid points: the centers of the object geometries. The following filtering results are available:

  • Total count of unique users of the mobile application. For more information on the algorithm for calculating unique users, see the How the data is collected? section.
  • Chart with the distribution of operating systems on users' devices. Displayed if both operating systems are selected.
  • Distribution of user activity (total number of logins to the application) depending on the time of day.

To save this data sample and customize its visualization (e.g., as a heatmap), click Create layer.

Filters

For the Audience activity category, the following filters are available:

  • Year-month: year and month to display data. You can select multiple options.
  • Day of week type: Weekdays or Weekend. You can select both types.
  • Time of day: Morning (from 06:00 to 11:59 in the timezone of the selected territory), Afternoon (from 12:00 to 17:59), Evening (from 18:00 to 23:59), or Night (from 00:00 to 05:59). You can select multiple options.
  • OS: type of operating system of the user's device where the application is opened. Available values are Android and Apple. You can select both types.

To reset the parameter filter, click Cross icon next to the filter name. To reset all parameter filters, click Reset filters at the bottom of the tab.

To hide the filter by territory, in the Geofilter settings dialog, click Eye icon next to the geofilter name. To delete the geofilter, click Cross icon next to its name. To delete all geofilters, click Clear filters.

How the data is collected?

The data is presented anonymously. Only general statistics for all users are calculated. The algorithm of counting the audience activity contains the following steps:

  1. Collecting records about logins to the mobile application for a month.

  2. Grouping records about logins by several parameters:

    • By device location at the moment of the login. The location is converted to an H3 cell (hexagon) with a resolution of 9. For more information about the H3 visualization method, see the H3 instruction.
    • By day of the week and time of day of the login. Depending on the day of the login, it is counted in the Weekdays or Weekend category. Depending on the time, the login is counted in one of the categories: Night (from 00:00 to 05:59), Morning (from 06:00 to 11:59), Afternoon (from 12:00 to 17:59), or Evening (from 18:00 to 23:59).
    • By the operating system of the device. If the login is recorded from iOS, it is counted in the Apple category; if from Android, in the Android category.

  3. Calculating the number of unique users in each group. Example of calculation: 150 unique users logged in a certain area (H3) on a weekday (Weekdays category) morning (Morning category) using iOS devices (Apple category).

What's next?